'A Book of Words' Sketchbook
Over the last few weeks or so, i’ve been working on a sketchbook that i’ve entitled ‘A Book of Words’.
It’s nothing special, but the idea behind the sketchbook is to simply record any type ideas that I may have, with the intention that, once full, I’ll have a personal reference of typographic styles to look back on for inspiration.
However, as it stands (only 8 pages in mind you), the sketchbook has become more of a visual diary of typography that i’ve seen and liked each day, which i’ve then recreated and experimented with.
This isn’t necessarily a bad thing as i’m still collecting various styles of type to reference, and also, it means the things found in my ‘Likes’ on Tumblr and Instagram aren’t hidden away.
However, as my sketchbook develops, I’d like it to become more personal, with more of my own ideas in.
I’ve also found that, due to the monotone colour scheme that i’ve opted for (which suits the sketchbook OCD in me and keeps everything looking uniform), and designs that I’d looked at during a previous project, I seem to be focusing on a lot of glitchy or digitally distorted styles of type, which I don’t mind, but I hope that, as the sketchbook goes on, I’ll start to look at more styles of type.
I’ll continue to scan some more pages and post them up here. I’ll also put a ‘A Book of Words’ - Sketchbook tab on the side of my blog, or alternative, just search the tag #abookofwords .
Branding focus group session at Creative Spark On Friday morning, a small group of us took part in a branding focus group down at Creative Spark in Manchester. As the session began we were told about the brief that Creative Spark had been given and which we would be discussing. The brief in question was given to them by a the high street pawn store Cash Generator, with the aim of rebranding the company I’m order to appeal to a younger, more youthful audience. After we had been told about the brief we were then asked to discuss our thoughts about Cash Generator as a brand as well as their competitors within the market. As we were the intended audience for the rebrand, these thoughts provided James, who was running both the session and the project, with the information that would help back up his ideas for the rebrand. After this we then began to look at the logo ideas that Creative Spark had worked on for the rebrand, again we then give our thoughts and opinions to each of the designs by writing on the logos that were posted around the room. We also did this for potential colour schemes, before coming together and discussing our thoughts as a group, much like we would when giving a group critique in uni. After this we ended the session by rating what we felt were the top three logo and colour scheme ideas, which again provided James with our thoughts as the intended target audience. Overall, I am very pleased that I attended this focus group, because although this is something that we do at uni, its interesting to see how it’s done by a successful design agency for a live brief. It’s also interesting to see the kind of briefs that design agencies are given to them. Altogether I’ve learnt a lot of valuable points from this session that I can take away and use within my own projects in order to improve their final outcomes. I would definitely recommend taking part in a branding focus group such as this one, which I would happily take part in again.
Typographic brief for the music dept
After our talk by David Bailey last Thursday, myself and Lee popped down to the Adelphi basement to see the proposed space for the music department mural.
As mentioned, one thing that I took away from the talk by David Bailey was about how he interacts with and used the environment around his murals to benefit them, so the aim of this visit was not only to get a sense of the space we would be painting, but how we too can use the space to benefit our designs.
So after having a look around, there were a few features, like vents and doors that maybe the illustrators could consider using directly, however in my case, I think I need to consider how features like this could effect how my type could be laid out and displayed. For example, my design could run underneath notice boards and up walls or spiral around vents or doorways etc.
Within this vast spaces, there’s also a lot of turns as you come along the corridor from the stairs, so the position of the designs could effect the order in which they are read or viewed, which could be a good point to consider.
However, as well as all these features throughout the basement, there is also a lot of simple, big flat bits of walls perfect for big and bold type (and illustration) designs, so it’s the best of both worlds.
Overall, it’s a big bit of space with plenty of possibilities, so now that I have an idea of the space and the quotes I want to use, I can now start to draw up my design ideas, which I’ll start to post up this week.